Noom
by Noom Inc. · Health & Fitness · Calorie & Nutrition Tracking
Psychology-based weight loss app that combines basic calorie tracking with behavioral coaching, color-coded food system, and daily lessons. Subscription-based with coaching.
Quick Answer: Noom has a verified Real Score of 3.2/5 based on 19,834 verified reviews, compared to its App Store rating of 4.4/5. Mixed reviews from verified users.
Real Score vs App Store Rating
App Store Rating
Includes unverified reviews
Verified Real Score
Based on 19,834 verified reviews
Gap Alert: Noom's App Store rating is 1.2 points higher than its verified Real Score. This suggests that some store reviews may be inflated by fake or incentivized ratings.
Pros & Cons
What Users Love
- Unique psychology-based approach
- Behavioral change education
- Color-coded food categorization
- Daily lessons and articles
Common Complaints
- Very expensive ($60/month)
- Basic calorie tracking compared to competitors
- Coaching is mostly automated, not personal
- Difficult cancellation process
- Small food database
- No AI features or photo recognition
- Deceptive pricing and billing practices
Verified Reviews (20)
Expensive psychology experiment
Paid $60/month for what amounts to color-coded food categories and motivational quizzes. The calorie tracking is extremely basic. The "coaching" is clearly automated responses. Total waste of money.
Good concept, poor execution
The behavioral psychology approach is interesting but the app itself is mediocre. The food database is small and inaccurate, the tracking tools are basic, and the price is ridiculous. The articles are nice I guess?
Impossible to cancel subscription
DO NOT subscribe. I tried to cancel and they made it incredibly difficult. Had to call, wait on hold, get transferred, then they kept billing me anyway. Had to dispute with my credit card company. Shady business practices.
The psychology stuff is interesting
I actually like the behavioral change approach and the daily lessons. But the calorie tracking is laughably basic compared to other apps. No micronutrient tracking, small database, no AI features. You need a second app to track properly.
Not worth the premium price
At $60/month this should be the best nutrition app ever made. Instead its average food tracking with some psychology articles attached. My free app tracks calories better. The only unique thing is the coaching which is mostly AI-generated anyway.
Actually helped me change habits
Unpopular opinion but Noom worked for me. The psychology-based approach helped me understand WHY I overeat. Lost 25 lbs. The calorie tracking is basic but the behavioral change stuff is valuable if you engage with it.
Coach is useless
The "personal coach" responds with canned messages and clearly hasnt read what you wrote. Its a chatbot pretending to be a person. For $60/month I expect actual human interaction. The rest of the app is meh.
Bait and switch pricing
They advertise a trial price then hit you with the full cost without clear warning. The cancellation process is deliberately confusing. The app itself is mediocre - basic tracking, small database, no advanced features. Avoid.
Psychology is great, tech is not
The psychological curriculum is genuinely helpful for understanding eating behaviors. But the actual food tracking app is 5 years behind the competition. No AI, tiny database, basic macros only. You pay for the psychology not the tech.
Overmarketed, underdelivered
Fell for the marketing about how Noom is different because its psychology-based. In reality its a mediocre calorie tracker with quizzes and an astronomical price tag. The food color system (green/yellow/red) is oversimplified.
Mixed feelings
The educational content is good and Ive learned a lot about nutrition psychology. But the actual tracking tools are bottom tier. And the cost! I switched to a free tracker for daily use and just read psychology books instead. Same result.
Just read a book instead
Everything Noom teaches you can learn from a $15 book on behavioral psychology. The calorie tracking is worse than every free alternative. The coaching is automated. Complete ripoff.
Worked for my mom
My mom tried everything and Noom finally clicked for her. She doesnt care about micronutrients or AI - she needed the habit coaching. Lost 30 lbs. Not for everyone but has its audience.
Way too expensive
Theres no world where a calorie tracking app should cost $60/month. The tracking features are bare minimum. The psychology content is recycled between weeks. The coach is a bot. Save your money.
Regret subscribing
The first week was interesting with the psych lessons. By week 3 it was all repetitive. The food tracking is terrible compared to dedicated trackers. And cancelling was a nightmare. Never again.
Good for beginners only
If youve never thought about nutrition or psychology of eating, Noom might be helpful. For anyone with basic knowledge its a waste. The tracking features are embarrassingly basic for the price.
Deceptive billing practices
Signed up for what I thought was $1 trial. Got charged $199 for an annual subscription without clear disclosure. Spent 3 weeks trying to get a refund. App itself is mediocre. Food database has maybe 1/10th of MFPs. Avoid.
Average app, great marketing
Noom has the best marketing in the fitness app space. The actual product? Mid at best. The food tracking is basic, the coaching is automated, and the psychology lessons get repetitive. Lost weight though so maybe it works despite itself.
Not what the ads promised
The ads make it sound revolutionary. Its not. Its basic calorie counting with a color system and some psychology quizzes. For $60/month. When free apps exist with better tracking. I feel duped.
Wished I researched more before buying
After reading reviews AFTER subscribing I realize I should have done my homework. The calorie tracking is the worst of any app Ive used. No barcode scanner accuracy, tiny database, no micro tracking. The psych stuff is okay but not $60 okay.
Showing 1-20 of 12,847 reviews
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Last updated: April 2026